Hollister Brand Of Products - 750 Words

Hollister BMOR ll. INTRODUCTION (Abby) Hollister, often called Hollister or HCo is a widely popular retail brand of products including logo tees, knits, shirts, sweaters, jeans, pants, shorts, outerwear, winter wear, tanks, sleepwear; necklaces, bracelets, caps, hats, scarves, totes, belts, and flip flops. It offers colognes, perfumes, lip shine and gloss products, lip balms, and body care products, as well as gift cards. Best known for its California vibe, Hollister is one of the most popular brands of clothes worn by teens ages 14-18. Hollister is owned by the American fashion brand known for its trendy collegiate-inspired casualwear accessories, Abercrombie Fitch. Hollister is one of many AF’s subsidiaries. AF classifies their company as an â€Å"upscale American retailer that focuses on upscale casual wear for young consumers.† Just like Hollister, AF does very well in the retail market. Two of the most known brands worn by the average teenager as of today. Although their company is doing relatively well, AF previous CEO, Mike Jeffries has stepped down last year due to the significant remarks he said during an interview. â€Å"A lot of people don’t belong [in our clothes], and they can’t belong, Jeffries famously said in the Salon interview. Are we exclusionary? Absolutely. This sickened many customers. According to Arthur Martinez, On Monday, Dec. 8, Jeffries didn’t arrive at work in his black Range Rover. He didn’t come into work that day. Early the nextShow MoreRelatedHollister Co : Marketing Strategies1036 Words   |  5 PagesHollister Co. was founded in 2000 and is based in Los Angeles, California. The company operates as a secondary business for Abercrombie Fitch Management. The company provides clothing and accessories for men and women. Hollister’s main target consumers are teenagers. Hollister retails its products through a chain of stores in the United States, Canada, and the United Kingdom. They also sell their products online. 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(EggersRead MoreThe Target Is You: An Analysis of Hollisters Marketing Strategies2199 Words   |  9 PagesThe Target Is You: Hollister Executive Summary The aim of this paper is to provide an insight into Hollister Co.’s marketing communications and assess whether it successfully targets my demographic of young, male recent college graduates. The paper will first introduce Hollister and provide a brief company history as well as outlining the challenges in reaching out to consumers such as myself who differ from the brand’s intended targets. It will then segue to discussing Hollister’s position withinRead MoreAbercrombie Fitch1351 Words   |  6 PagesAbercrombie Fitch, Abercrombie kids, and Hollister brands sells: casual sportswear apparel, including knit and woven shirts, graphic t-shirts, fleece, jeans and woven pants, shorts, sweaters, and outerwear; personal care products; and accessories for men, women and kids. The Company also operates stores and direct-to-consumer operations offering bras, underwear, personal care products, sleepwear, and at-home products for women under the Gilly Hicks brand. AF op erates over thousand stores in NorthRead MoreAbercrombie Fitch Co. Essay939 Words   |  4 Pages(AF) is a fashion retailer that sells casual apparel, personal care products, and accessories to customers across North America, Europe, and Asia. The financial and the consulting industry in the tertiary sector of the economy generate revenue through providing services, knowledge, and skills. Unlike these industries, AF is a retailer that generates revenue through selling its products. AF has two subsidiaries brand, Hollister Co. and Abercrombie Kids, which operate not as spinoffs, but as divisions