Osim Marketing Communication Essay

Osim as a brand revolves around the mission of bringing the best experience of total wellbeing and living an inspiring life. Its values are uphold and practice through every customer interaction, products, stores and an in-depth knowledge of a holistic health. Osim, with over 30 years of experience has been the global leader in branded healthy lifestyle products. Osim continues to strive for developing innovative and reliable lifestyle products to achieve a healthier lifestyle and wellbeing. For a relax and relief experience, users can choose from massage chairs, massage sofas, leg massagers, upper body massagers, handheld massagers , eye massagers and neck pillow. Slim belts and pulse massagers helps one to get tone and shape. In line with its mission of providing a holistic lifestyle, health related products like blood pressure monitor, air purifiers humidifier water purifier and vacuum cleaners are also part of its extensive product range. The launch of Osim Uphoria as the world 1st Tui Na massager amongst more than 10 other different products of functionality had once again propel them as the global leader in providing a holistic lifestyle to its consumers. International celebrity, Joey Yung, was chosen to endorse Osim Uphoria in a TVC shoot. Osim has strategically ride on Joey Yung diva persona where she is notably famous in Mainland China, Hong Kong, Taiwan and Singapore to promote Osim Uphoria as their advertising strategy. Catching up with the internet marketing trend, Osim has created a blog dedicated to its product. osiminspiringlife.wordpress.com can be founded on, google, yahoo and baidu which are the major search engines for their target audience. To combat the Singapore’s market, Osim also created â€Å"osim sg channel† on youtube. Lastly, publicity efforts can be seen in the mentions of celebrity bloggers Darren Ang and Denise making a review for Osim Uphoria. Forums like â€Å" cozycot â€Å" was also commenting on the product. Osim Uphoria has also gain media coverage at Singapore Pavillion at World Expo. Island wide Osim stores also launch promotions with its usual price of SGD 798 Dollars to SGD 698 Dollars. Osim uPebble was put at a package to engage its consumer to buy. Tactics of free delivery and free one year warranty was put into the mix as a complete well worth it package. Competitor Review OTO Bodycare is the key competitor for Osim which doing the same concept as them. There are other competitor too such as Ogawa Pte Ltd. OTO Power Foot has the same focus with OSIM Uphoria leg massager but is less attractive. Reason being it has less features and the price is slightly higher. The machine can be used in various positions – sitting on a chair, standing up, sitting on the floor and lying down. ‘From the last two positions, my thighs were also massaged, but it was rather awkward and uncomfortable’, herworldplus.com. (November 2011) The promotional mix used by OTO to promote Power Foot massager is by using advertising, internet marketing, sales promotion and product awareness. A youtube video showing the OTO power foot demo, brings awareness to the public and also advertising. For sales promotion wise, since Chinese New Year is coming, consumers may get attracted by the lucky draw contest for anyone who spend at least SGD$128. (facebook.com/OTO.Bodycare.sg) Also, with any purchase of OTO products, customer may enjoy a discount for OTO Power Flex at $298 which is worth $538. Ministry of Education Sports & Recreational Club, MERSC, receive free delivery for product worth $300 or more. (mesrc.net, Jan 2013) Overall, OTO promotional mix is mainly focus in general but not on the Power Foot itself. Therefore, in the next topic, we will compare the difference between OTO and OSIM promotional strategies to see which is much attractive. Differences & Evaluation Similarities Both company took advantage of the upcoming festive season which is Chinese New Year to promote and increase their sales. For social media, they use Facebook and YouTube to communicate and build more awareness towards consumers. Differences OSIM put more effort in advertising and promotions. In their website, there’s one button solely for promotion products and the price are also being stated. By doing so, consumer able to meet their budget and make fast decision. Regular article updates on OSIM blog had make it attractive towards consumer to find out more details about their product and event. OSIM invite celebrities Kim Ng to come down and promote their product during the roadshow at Junction 8.(osiminspiringlife.wordpress.com, Jan 2013) Whereby OTO, they only did a simple roadshow to promote their product. OSIM International is better in promotional strategy? Based on my research and views between OSIM and OTO, I would strongly agree that OSIM International is better in promotional strategy wise. Reason is OSIM had put more efforts in terms of promotional strategy which had their brand recognize in Singapore. Trusted and reliable is the first impression they make towards me when I browse their website. I can find every details I need about them in their website. Whereby OTO website is simple and unattractive compared to OSIM. Reason is when a consumer is interested to buy a product, the first question they want to know is how much does it cost. At OTO website, they did not state the price for every product and expect consumer to visit their shop or make a call. This will delay the time and will lower the level of interest towards the product. OSIM had make a good approach towards social media. I would say that OSIM is has more reputable level then OTO as they had built trust towards consumers mind in Singapore. A positive review stated by a customer saying that they are satisfied with OSIM products and services. (yelp.com, 6/9/2012) Recommendation to improve OTO promotional strategy -improvement towards their website This way they can attract more customers and build reputable brand. -improve their brand awareness Make a regular publicity stunt that attract large group of people. Use Google Adword to make it at the top search in the web. -focus more on public relations Make a charitable contribution towards community to create awareness. Write and update articles regularly so that customer may know the latest product launch or any promotions. Reference list: – http://www.herworldplus.com/solutions/road-test/solutions-road-test-product-reviewfootmassagers (retrieved on November 2, 2011) – https://www.facebook.com/OTO.Bodycare.Sg#!/OTO.Bodycare.Sg – http://www.mesrc.net/oto-bodycare-cny-promotions-valid-till-27-jan-2013 (retrieved on 20 November 2012) – http://osiminspiringlife.wordpress.com/2013/01/22/behind-the-scenes-with%e8%b4%a2%e7%a5%9e%e7%88%b7-and-kym-ng/ (retrieved on Jan 22, 2013) – http://www.yelp.com.sg/biz/osim-singapore-6 (retrieved on September 6, 2012)

An Argument Against the Use of Hydraulic Fracturing

An Argument Against the Use of Hydraulic Fracturing Against Hydraulic Fracturing Oil and natural gas are crucial to the twenty-first-century. They are used for fuel, tires, household appliances, and even heart valves. Without oil and natural gas, the modern way of life would be almost entirely different. However, the cost of obtaining these products using a process called hydraulic fracturing can be fatal. Hydraulic fracturing is the method by which oil natural gas is extracted from shale rock deep in the earth’s crust. Water pollution, air pollution, and climate change are three of the biggest downfalls of this extraction procedure. Hydraulic fracturing, or fracking, is a dangerous operation which negatively affects human and environmental health. Hydraulic fracturing begins with drilling 7,000 to 12,000 feet into the ground. During this step, toxic gases and respirable crystalline silica are released into the air. Crystalline silica is respirable, which means it can easily be inhaled and absorbed by the human body. A hazard warning released by OSHA in 2012 warns, â€Å"Crystalline silica, in the form of sand, can cause silicosis when inhaled by workers. Silicosis is an incurable lung disease. Some of the symptoms of silicosis include fatigue, extreme shortness of breath, cough, respiratory failure, and, in some cases, death. Despite preventative measures such as masks and protective uniforms, workers at fracking sites are commonly exposed to respirable crystalline silica. Benzene, toluene, xylene, and ethylbenzene are just a few of the deadly chemicals released into the air. A study related to the situation where workers are being exposed to crystalline silica, if they are at a drilling site it is impossible to avoid breathi ng in the chemicals. The next step is to inject millions of gallons of a toxic water-sand-chemical mixture into the ground at a very high pressure in order to break up the shale rock. After that, the water is stored in unlined pits in the ground. Sometimes it escapes the pit, contaminating clean water in the area. In December 2016, the Environmental Protection Agency, â€Å"concluded for the first time that the fracking process can contaminate drinking water. This creates a dangerous and potentially life-threatening situation for both humans and wildlife in the area. It is not only affecting above-ground reservoirs, ponds, and lakes, but it also affects groundwater. A study in Colorado found that â€Å"77 fracking wastewater spills that impacted groundwater supplies, of which 90 percent were contaminated with unsafe levels of benzene, a chemical linked to cancer. There are organizations who specialize in cleaning up contaminated sites all over the United States, but the compounds in fracking fluid diff er from site to site and aren’t commonly analyzed in commercial labs. Scientific American revealed that as a result of this, â€Å"conducting a groundwater investigation related to fracking is extremely complicated.†. The inability to analyze these compounds makes it tough for doctors to treat patients who have drank the contaminated water. Despite the fact that hydraulic fracturing has been proven to be the cause of so many health problems, the method by which fracking water has not changed. If a solution is not found before it escalates, the consequences could be devastating for not only humans but also the environment. In addition to harming human health, newer studies are finding that hydraulic fracturing also contributes to climate change. Many studies have found that â€Å"during the fracking process, small amounts of methane are released directly into the atmosphere.† To enumerate, air pollution from fracking affects more than just the nearby area. â€Å"Air pollution from hydraulic fracturing operations can likely travel hundreds of miles, even into states with little or no fracking,† one of the new studies released. This means that even if one area, a country, state, or community bans fracking, they could still be affected by fracking sites hundreds of miles away. Natural gas is believed to be cleaner and safer than previous mass-produced resources. It lessens the worlds dependence on coal, which is thought to be worse for the environment. The Smithsonian stated, â€Å"Burning natural gas, for instance, produces nearly half as much carbon dioxide per unit of energy compared with coal.† Fracking does produce less Carbon Dioxide than coal, but other, more harmful chemicals are released in the process. Natural gas appears to be the better alternative, but it usually is just as equally damaging as coal. The Guardian says, â€Å"shale gas and oil extraction were found to be easily the dominant source giving leak rates of 0.18-2.8% even before the gas was distributed to users.† The leak rate of shale gas, which contains methane, is far more detrimental than the effects of coal production and usage combined. Hydraulic fracturing, the method by which humans obtain oil and natural gas, is dangerous and destructive. Water and air pollution are two major results of fracking, which deteriorate human and environmental health. Despite the fact that fracking has been proven to be damaging to both the planet and its inhabitants, mankind will continue to do it because their dependence on natural gas is too great. As a result, nature will continue to deteriorate until an alternative which humans will utilize, is found.

Reading response Essay Example | Topics and Well Written Essays - 250 words - 40

Reading response - Essay Example "Is a plongeurs work really necessary... He earns his bread in the sweat of his brow, but it does not follow that he is doings anything useful." This quote could be found in Chapter XXII when the author is just about to give up working at Auberge, with promise of working prospects in London. In this quote something is being said about poverty: That there are people who would willingly accept their plight because it is necessary. The argument is that it must be done, otherwise something in society will fail. The author, for example, mentioned that there were so many men with university degrees in Paris working as dishwashers and seemed to choose the because it is necessary. The offshoot was that they were trapped into poverty. For all his seeming practicality and sense, why would the author risk going to London on the strength of a friends recommendation? His friend Boris has already led him into deeper mire than he was in previously, so why trust his life on

Turnover intentions Essay Example | Topics and Well Written Essays - 7250 words

Turnover intentions - Essay Example Retention and productivity levels of the existing workforce are an essential concern in human resource management. Employee turnover is one of the most studied aspects in organisational psychology (Mitra, Jenkins, & Gupta, 1992) and is of interest to other professionals, including personnel researchers, behavioural scientists, and management practitioners (Mobley, Griffeth, Hand, and Meglino, 1979). Employees may exit an organisation either voluntarily or involuntarily. For the purpose of this research, the criteria variable 'turnover intention' is defined as an individual's inclination to leave an organisation voluntarily (Dougherty, Bluedorn & Keon, 1985; Kiyak, Namazi & Kahana, 1997; Mobley, 1977; Stedham & Mitchell, 1996). Employees leave for a variety of reasons, some leave to escape negative work environments, some to enhance their career goals and some to pursue more attractive opportunities (Roseman, 1981). Involuntary turnover is usually employer initiated, where the organisation believes the employee does not match its requirement. Involuntary turnover can also include death; mandatory retirements and ill health which can be a part of the voluntary separation In literature, turnover intention has been identified as the immediate precursor for turnover behaviour (Mobley, Horner & Hollingsworth, 1978; Tett & Meyer, 1993). It has been recognised that the identification of variables associated with turnover intentions is considered an effective strategy in reducing actual turnover levels (Maertz & Campion, 1998). Consequences of Employee Turnover An employee's exit from an organisation is a direct cost, in the form of having to select, recruit, and train a new employee (Dalton, Todor, & Krackhardt 1982; Staw, 1980, Hall 1981). The exit also has indirect cost implications that include reduced morale, pressure on the remaining staff, costs of learning, and the loss of social capital (Des & Shaw, 2001). This assumption was popular in the research literature in the late 20th century (e.g. Herman 1997; White, 1995). One of the main consequences for organisations that have a high turnover is the financial cost. The total costs of employee turnover are hard to measure, in particular, the effects on the organisations' culture, employee morale, and social capital or loss of organisational memory (Des & Shaw 2001). The focus has been on the tangible costs associated with turnover in the areas of selection, recruitment, induction and training of new staff, learning costs and the cost of being short-staffed (Cascio, 1987; Cheng & Brown 1 998). The cost of losing a high performer who has a high degree of responsibility, or an employee who is employed in an area where there is a labour market shortage, can be substantial. Dalton & Rador (1986) have estimated the cost of turnover to an organisation has been on average one to one and a half times the employee's salary. Indeed, Clark-Rayner and Harcourt (2001) estimate the costs of external recruitment of personnel at a New Zealand bank to be NZ$4,500 for non-management cadre employees and NZ$12,500 for management cadre employees. In addition, turnover can have a negative impact on other employees by disrupting cohesiveness and increasing internal mobility, which can lead to triggering additional turnover (North, Rasmussen, Hughes, and Finlayson 2005). Turnover of employees may in itself triggers additional turnov

Write a 4-page paper on the issue of GENDER and SEXUALITY in America Research

Write a 4-page on the issue of GENDER and SEXUALITY in America film - Research Paper Example This distorted stereotypical image is common in the American film â€Å"Sex and the City† and the stereotypes are portrayed under different themes as indicated below. The outline of the research will be under four different themes and each theme is going to show explicitly how the gender stereotypes are brought up in the film and the impact of those stereotypes on the characters. writer, Samantha is in the public relations business, Miranda is a lawyer and Charlotte is an art dealer http://www.hbo.com/sex-and-the-city/index.html. The film takes us through the daily lives of these women and it has several gender stereotypes. The stereotypes are however not on the four women only but also on the male characters in the movie. These stereotypes are in careers and relationships and what is expected of the men and also on the women. All these will be discussed below under the different sub titles and the gender stereotype pointed out. This is about being homosexual or heterosexual and the gender stereotype surrounding this orientation. Charlotte has a fashion designer male friend who is gay and a relationship with Carrey’s gay friend who is also into fashion and even cross dresses. This does not appear favorable to Charlotte’s friend and even makes it hard for them to be intimate in public. The stereotype comes in where the gays in the film are portrayed to appear to be only in fashion design and not in other careers. This is a way of making them appear feminine whereas it is a fact that not all gay men are feminine in nature. This is a gendered stereotype because when it comes to lesbians (like the one Samantha was dating at a point in the film, no one seems to categorize them with being in a particular career or expect them to behave in a feminine or masculine manner.) This makes the gay male in the community be stereotyped with everyone expecting them to be in the fashion industry and not in any other job. They are also expected

English Essay Example | Topics and Well Written Essays - 3250 words

English - Essay Example In some instances, the symptoms come and go irregularly making predictions of the signs difficult. According to the World Health Organization (WHO), between the ages of ten and twenty-four years, mental illnesses lead to nearly all disabilities. Symptoms of mental illnesses are managed through medication or psychotherapy and some can be eliminated. In other people, the illness may make periodic occurrences meaning such people remain under treatment for their entire lives. The most common types of mental illnesses are schizophrenia disorders, mood disorders and anxiety disorders (Tulchinsky & Varavikova, 2009). Mentally Ill and Disabled Young people between the ages of sixteen to twenty four have the highest prevalence to mental illnesses, which is at one in four people. In the oldest age group, between seventy-five and eighty-five years, the prevalence declines to about one in twenty. This implies that young people do not have the abilities of coping with stress as compared to the ol der and mature people. In addition, some social factors have an effect on mental illness among individuals. These include marital status, education level, and unemployment. Higher levels of education result in better life. This is because the highly educated are more likely to find better paying jobs and this makes their lives comfortable. The largest population of men that is affected by mental disorders is between the ages sixteen and thirty-four. In women, the most affected population is between sixteen and twenty four years of age (Godan et al, 2008). Babies born prematurely, especially those born at less than thirty-two weeks of gestation have higher chances of being hospitalized with delusional and schizophrenia disorders. This can be attributed to the fact that such babies’ brains are not fully developed and as a result, they cannot cope with the world’s stress. Men and women experience the same levels of mental illnesses although the rates are highest in both s ingle men and women. Separated and married people have higher probabilities of developing mental illness than married people. Women have higher probabilities of experiencing anxiety and depression disorders while men are more likely to experience substance abuse disorders. Men have higher chances, more than twice likely to experience substance abuse disorders as compared to women. Alcohol is the most abused as compared to other drugs. The number of men and women who have schizophrenia is even but women experience later onsets, better recovery and fewer times of illnesses (Godan et al, 2008). Race affects the way people have an outlook of life. This means that some people, because of their race are not happy with life and this increase the chances of falling mentally ill. African-Americans, Hispanics and Asia-Americans have higher probabilities of becoming mentally ill than Caucasians. About twenty-five percent of African Americans are uninsured and cannot have access to quality ment al healthcare. Stigma associated with mental disorders keeps many African-Americans away from seeking any form of treatment. This implies that the number of African-Americans suffering from mental illnesses is high as compared to Caucasians. African-Americans who seek for treatment have higher chances of terminating it prematurely than their Caucasians counterparts. In addition, African-Americans have hi

Ultrasound risk Essay Example | Topics and Well Written Essays - 1250 words

Ultrasound risk - Essay Example These bounce off the baby and the returning echoes are translated by a computer into an image on a screen that reveals the baby's position and movements. Hard tissues such as bone reflect the biggest echoes and are white in the image, and soft tissues appear grey and speckled. Fluids (such as the amniotic fluid that the baby lies in) do not reflect any echoes so appear black. It is the contrast between these different shades of white, grey and black that allows your sonographer to interpret the images.Most parents look forward to their scan because it gives them the first glimpse of their baby. The sonographer will give you an ultrasound report with a printout of your baby's images. Some hospitals may even give a photograph of your baby's images as a keepsake at an additional cost. However, it is important to remember that the main purpose of the scan is not to provide the first photo for your baby album, or to find out your baby's sex, either. It is to check that your baby is growin g and developing normally." (What is an Ultrasound Scan) The risks involved in Diagnostic are believed to be very controversial and the risks involved aren't known completely. This uncertainly makes this whole process a very daunting one for some women. Several authors have written on this controversial subject and concluded that ultrasound has no ill effects; on the contrary some authors have succeeded in proving that this process involves more risks than perceived by the human beings. "Although the effects of ultrasound are still being studied, no harmful effects to either the mother or the baby have been found in over 20 years of use. The long-term risks of ultrasound, if any, are unknown, but there are many benefits." Others warn that it is insufficiently tested, and make comparisons with X-rays and DES, which were once considered safe. The main area of debate is whether ultrasound is being used too frequently in a routine fashion in healthy pregnancies, without thorough enough testing. There may be some association between ultrasound and low birth weight (Blatt). (Altho' this is difficult to prove because the opposite assertion is known to be true: i.e. if there is IUGR (intra-uterine growth retardation) US will be performed more regularly to assess the progress of the baby.) Some people express concern about the heat and cavitation (bubbling in the cells). Others wonder whether routine ultrasound is cost effective, or whether the money involved would be more effectively spent elsewhere." (What are the Risks of Ultrasound) Effects and Mechanisms The study of transducer is pivotal as far as diagnostic ultrasound is concerned, this process is also known as probe or scan-head. The overall clinical quality depends on this scan-head, it is heavily dependent to determine more important things than one. "Modernultrasoundtransducers often contain 128 and in some cases 288 or more elements. It is well known that with time and normal wear and tear, individual elements within the transducerarray can cease working altogether (i.e., dead elements) or demonstrate significantly reduced sensitivity compared to their original specification. Further, these compromised elements (either "dead" or degraded) fundamentally affect the operation of the entiretransducer, and therefore can have a negative impact on clinical results, and potentially, the efficacy of the entireultrasoundstudy.